PHASE 1: PRE-PRE-LAUNCH
February 16 – March 13
Goal: 300-500 Influencers
Special Opportunity WITH Expectations
You are an IMPORTANT PICKLEBALL INFLUENCER
You have been HAND-PICKED for a Very Special Opportunity
First Mover’s Advantage … 1 Month “Whisper Campaign”
Space at the top is LIMITED, so you have to be SERIOUS to take a spot
We only have spots for people who are going to JOIN and PROMOTE
Get your 5-10 key people in place and get ready to promote on March 14
Get ON TOP of the Biggest Income Opportunity in Pickleball History!
✦ Tools: Free Enrollment Link
✦ Tone: Digital Marketing Flyer – membership highlights and income potential
✦ No Social Media … no Email Marketing … Word-of-Mouth only
PHASE 2: PRE-LAUNCH
(“FREE LAUNCH”)
March 14 – May 1
Goal: 6,000-10,000 Free Members
Tone: Land Rush … Frenzy … Don’t over-think it … GET POSITIONED!
Hurry! Get Positioned for FREE!
There is a HUGE Wave Building … Get locked in NOW, to be in front of it
Get ON TOP of the Biggest Income Opportunity in Pickleball History!
NO RISK to join, but you can’t make money unless you become a Member
Tell everyone you know, otherwise they’ll probably be under someone else
✦ Tools: Prospecting Funnel with Videos / Emails / Free Enrollment Link
✦ Social Media Posts to Share
✦ Prospecting Zooms (#1 from Rome, Italy – “1000 people in our 1 st week!”)
✦ Digital Marketing Flyer – membership highlights and income potential
✦ Post-Enrollment Funnel: Paid Membership and Upgrade “Fear of Loss”
PHASE 3: LAUNCH
May 2 – August 28
Goal: 1,000-1,500 Paying Members … $300K-$450K in Enrollment Revenue
Tone: You’ve got to be IN it to WIN it! … UPGRADE! UPGRADE! UPGRADE!
Turn your passion into PROFIT!
We are CRUSHING IT!
Membership is an AMAZING VALUE!
The
Largest Pickleball Travel Club in the World
We have SERIOUS MOMENTUM!
Launched on May 2 … Over “10,000” Members
Top Leaders earned “$20,000” in the first week!
Upgrade! Upgrade! Upgrade!
If someone upgrades below you, you must upgrade by Friday
“Purge” on August 28 and you lose everyone below you
By August 28 – “We have more Pickleball Trips scheduled
than any other company in the industry!”
✦ Tools: Prospecting Funnel promoting MEMBERSHIP with Videos / Emails
Social Media Posts to Share
✦ Prospecting Funnel promoting OPPORTUNITY with Videos / Emails
Social Media Posts to Share
✦ Prospecting Zooms
✦ Digital Marketing Flyer – membership highlights and income potential
✦ Email Marketing continuing to try and upgrade Free Members
✦ Pickleball Dream Breaks throughout the US (recruiting events)
(Obsessed Pickleballers)
✦ Calendar and Support for Dream Breaks
✦ Separate Promotion(s) from PB Dream trips –
Leader Performance (travel points or cash)
and/or
“Random” Member Upgrade for the week gets (travel points or cash)
